Total Spend
$6,073.20
↓ 11.6%
Cost Per Lead
$276.05
↓ 15.6%
Impressions
48,419
↓ 14.4%
Daily Spend & Leads Trend
Spend ($)
Leads
$6,073.20 of $12,000.00 (51%)
Day 20 of 30
Projected: $9,109.80
Campaign Performance
| Campaign | Type | Spend |
Leads | CPL |
Impressions | Clicks | CTR |
| Électricien 24/7 - Leads - Broad |
Other |
$2,732.94 |
9 |
$303.66 |
21,788 |
462 |
2.1% |
| Électricien 24/7 - Leads - Lookalike |
Other |
$2,125.62 |
7 |
$303.66 |
16,946 |
359 |
2.1% |
| Électricien 24/7 - Retargeting |
Other |
$1,214.64 |
6 |
$202.44 |
9,683 |
205 |
2.1% |
Key Highlights
📈 Leads increased 4.8% vs. previous period (22 vs 21)
🏆 Top campaign: Électricien 24/7 - Leads - Broad — 9 leads at $303.66 CPL
💰 Budget pacing: on track at 51% through month
📊 ROAS: 2.07x ($12,591.27 conversion value)