Total Spend
$3,579.52
↓ 10.4%
Cost Per Lead
$170.45
↑ 2.4%
Impressions
24,246
↓ 21.4%
Daily Spend & Leads Trend
Spend ($)
Leads
$3,579.52 of $7,000.00 (51%)
Day 20 of 30
Projected: $5,369.28
Campaign Performance
| Campaign | Type | Spend |
Leads | CPL |
Impressions | Clicks | CTR |
| École de Conduite ABC - Leads - Broad |
Other |
$1,610.78 |
9 |
$178.98 |
10,910 |
394 |
3.6% |
| École de Conduite ABC - Leads - Lookalike |
Other |
$1,252.83 |
7 |
$178.98 |
8,486 |
306 |
3.6% |
| École de Conduite ABC - Retargeting |
Other |
$715.91 |
5 |
$143.18 |
4,849 |
175 |
3.6% |
Key Highlights
📉 Leads decreased 12.5% vs. previous period (21 vs 24)
🏆 Top campaign: École de Conduite ABC - Leads - Broad — 9 leads at $178.98 CPL
💰 Budget pacing: on track at 51% through month
📊 ROAS: 2.22x ($7,952.68 conversion value)