Total Spend
$3,767.89
↓ 11.2%
Cost Per Lead
$80.17
↑ 5.8%
Impressions
27,010
↓ 20.8%
Daily Spend & Leads Trend
Spend ($)
Leads
$3,767.89 of $8,000.00 (47%)
Day 20 of 30
Projected: $5,651.84
Campaign Performance
| Campaign | Type | Spend |
Leads | CPL |
Impressions | Clicks | CTR |
| Plomberie Martin - Leads - Broad |
Other |
$1,695.55 |
21 |
$80.74 |
12,154 |
378 |
3.1% |
| Plomberie Martin - Leads - Lookalike |
Other |
$1,318.76 |
16 |
$82.42 |
9,453 |
294 |
3.1% |
| Plomberie Martin - Retargeting |
Other |
$753.58 |
10 |
$75.36 |
5,402 |
168 |
3.1% |
Key Highlights
📉 Leads decreased 16.1% vs. previous period (47 vs 56)
🏆 Top campaign: Plomberie Martin - Leads - Broad — 21 leads at $80.74 CPL
💰 Budget pacing: on track at 47% through month
📊 ROAS: 7.42x ($27,959.98 conversion value)
Command Center