Total Spend
$2,000.91
↑ 3.5%
Cost Per Lead
$181.90
↑ 13.0%
Daily Spend & Leads Trend
Spend ($)
Leads
$2,000.91 of $5,000.00 (40%)
Day 20 of 30
Projected: $3,001.37
Campaign Performance
| Campaign | Type | Spend |
Leads | CPL |
Impressions | Clicks | CTR |
| Bella Skin Co - Leads - Broad |
Other |
$900.41 |
4 |
$225.10 |
3,992 |
91 |
2.3% |
| Bella Skin Co - Leads - Lookalike |
Other |
$700.32 |
3 |
$233.44 |
3,105 |
71 |
2.3% |
| Bella Skin Co - Retargeting |
Other |
$400.18 |
4 |
$100.05 |
1,774 |
40 |
2.2% |
Key Highlights
📉 Leads decreased 8.3% vs. previous period (11 vs 12)
🏆 Top campaign: Bella Skin Co - Leads - Broad — 4 leads at $225.10 CPL
💰 Budget pacing: under pacing at 40% through month
💵 Spend increased 3.5% vs. previous period
📊 ROAS: 2.54x ($5,080.70 conversion value)